The Brands and Branding Research Bootcamp, organised by Marketing, Strategy and Policy Research Group, brings together scholars associated with the field. The speakers will introduce participants to current research in the subject area and guide them through critical yet related issues with insightful discussions. Participants will be provided with direction and guidance from these scholars in a very informal setting. The interactions will help participants explore opportunities and challenges of publishing in good journals with mentoring opportunities.
Professor TC Melewar is a Professor of Marketing and Strategy at Middlesex University Business School, UK.
https://scholar.google.com/citations?user=MFcHjsgAAAAJ&hl=en
Professor Suraksha Gupta is a Professor of Marketing at Newcastle University Business School, UK.
https://scholar.google.com/citations?user=Rm2cLdcAAAAJ&hl=en
Dr. Pantea Foroudi is a Senior Lecturer of Marketing at Middlesex University Business School, UK.
https://scholar.google.com/citations?user=PAmyOmEAAAAJ&hl=en
17th August, 2022
Join using Zoom link : https://newcastleuniversity.zoom.us/j/89458687139
TIME (UK)
(GMT+1) |
Sessions with Q&A and Discussion
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8:50 - 9:00
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Prof Suraksha Gupta
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Welcome Note
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9:00 - 10:00
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Prof TC Melewar
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Ranking, Reputation and Research 3Rs: Voyage, Vista and Viewpoint (3Vs)
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10:00 - 10:30
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Coffee Break
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10:30 - 11:30
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Dr Pantea Foroudi
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Corporate Brand Logo, Image and Reputation
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11:30 - 12:30
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Dr. Guido Berens
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Proactive versus Reactive Issues Management Strategies and Stakeholder Support.
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12:30 - 01:30
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Lunch Break
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01:30 - 02:30
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Prof Klaus-Peter Weidmann
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Marketing-oriented brand management
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02:30 - 03:00
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Coffee Break
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03:00 - 04:00
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Dr Yousra Asaad
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Political Branding: can we run away from politics?
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04:00 - 05:00
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Prof TC Melewar
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A Research Journey: From Visual Identity to Branding
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05:00 - 06:00
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Brian R. Chabowski
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The Many Facets of International Marketing, Sustainability, and Bibliometrics
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Concluding Remarks
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