Researchers' lens into Branding Theory and Practice

The Brands and Branding Research Bootcamp, organised by Marketing, Strategy and Policy Research Group, brings together scholars associated with the field. The speakers will introduce participants to current research in the subject area and guide them through critical yet related issues with insightful discussions. Participants will be provided with direction and guidance from these scholars in a very informal setting. The interactions will help participants explore opportunities and challenges of publishing in good journals with mentoring opportunities.

Where

Zoom

When

17th August, 2022

Speaker's Profiles

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Prof TC Melewar

Professor TC Melewar is a Professor of Marketing and Strategy at Middlesex University Business School, UK.

https://scholar.google.com/citations?user=MFcHjsgAAAAJ&hl=en

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Prof Suraksha Gupta

Professor Suraksha Gupta is a Professor of Marketing at Newcastle University Business School, UK.

https://scholar.google.com/citations?user=Rm2cLdcAAAAJ&hl=en

...

Dr Pantea Foroudi

Dr. Pantea Foroudi is a Senior Lecturer of Marketing at Middlesex University Business School, UK.

https://scholar.google.com/citations?user=PAmyOmEAAAAJ&hl=en

...

Assistant Prof Guido Berens

Assistant Professor of Corporate Communication at Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands.

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Associate Prof Yousra Asaad

Dr Yousra Asaad is senior lecturer in Marketing at Brunel Business School, UK.

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Prof Klaus Peter Weidmann

Prof Klaus Peter Weidmann is a Prof of Marketing and Management, Leibniz University Hannover, Germany.

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Prof Brian R. Chabowski

Prof Brian R. Chabowski is a Prof of Marketing, and International Business, The University of Tulsa, Tulsa.

Programme

17th August, 2022
Join using Zoom link : https://newcastleuniversity.zoom.us/j/89458687139

TIME (UK)
(GMT+1)
Sessions with Q&A and Discussion
8:50 - 9:00
Prof Suraksha Gupta
Welcome Note
9:00 - 10:00
Prof TC Melewar
Ranking, Reputation and Research 3Rs: Voyage, Vista and Viewpoint (3Vs)
10:00 - 10:30
Coffee Break
10:30 - 11:30
Dr Pantea Foroudi
Corporate Brand Logo, Image and Reputation
11:30 - 12:30
Dr. Guido Berens
Proactive versus Reactive Issues Management Strategies and Stakeholder Support.
12:30 - 01:30
Lunch Break
01:30 - 02:30
Prof Klaus-Peter Weidmann
Marketing-oriented brand management
02:30 - 03:00
Coffee Break
03:00 - 04:00
Dr Yousra Asaad
Political Branding: can we run away from politics?
04:00 - 05:00
Prof TC Melewar
A Research Journey: From Visual Identity to Branding
05:00 - 06:00
Brian R. Chabowski
The Many Facets of International Marketing, Sustainability, and Bibliometrics
Concluding Remarks

For any further queries, please send an email to

marketingstrategyandpolicy@gmail.com