TC’s research and publications are in the areas of branding, corporate identity and international marketing. Prior to joining Middlesex University, TC was a Professor at Brunel University and Zurich University of Applied Sciences (ZHAW) in Switzerland. He also held academic positions at the University of Warwick (Warwick Business School) and De Montfort University in the UK and MARA Institute of Technology, Malaysia. Professor TC co-authored eleven books on consumer behaviour, corporate branding, strategic marketing, place branding, strategic brand management and international marketing. His research has been published in top-tier international journals including Business Ethics Quarterly; Journal of World Business, Journal of International Business Studies, International Marketing Review, Journal of Business Research, European Journal of Marketing, International Journal of Management Reviews, Industrial Marketing Management, Technological Forecasting and Social Change among others. He has contributed chapters in edited books, published case studies and teaching notes. His research outputs have appeared in the media and press. He has also conducted executive courses for international companies including Sony, British Steel, Nestle, Safeway.

Professor TC has been involved as guest editors for journals including Business Ethics Quarterly, Journal of World Business, Journal of Business Research, International Marketing Review, European Journal of Marketing, Journal of Brand Management, Management Decision, Qualitative Market Research: An International Journal among others. TC is the Founder and Chair of the following colloquia; Corporate Branding, Identity, Image and Reputation (COBIIR); Place Branding; Design, Branding and Marketing (ICDBM). TC was the former Editor-in-Chief of the Journal of Brand Management and is now the Editor Emeritus. He is currently on the Senior Advisory Board of the Journal of Product and Brand Management. TC has also been invited to deliver keynote speeches at various international conferences in the UK, Italy, Malaysia, Denmark, Germany, Switzerland, Romania, Turkey. TC was awarded the Honorary Fellow and Life Member of the Academy of Marketing (HFAM) in 2016 and the Honorary Fellowship from the Faculty of Marketing, Bucharest University of Economic Studies, Romania in 2017. Professor TC supervises doctoral candidates whose interests are closely aligned with his research. He has supervised 26 PhD students through to completion.

For full publication list of Prof TC Melewar, please click on the following link:
https://scholar.google.co.uk/citations?user=MFcHjsgAAAAJ&hl=en&oi=ao

TC's PhD students are working on various different topics related to corporate branding and branding

He has a secondary faculty appointment at the Institute of Insight. His research broadly focuses on customer management strategies, applications of digital and data driven marketing, and how marketing can positively affect societal outcomes. His research has been published in top journals such as the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review, and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing. Dr. Shah’s research has been a finalist or winner of six best paper awards, including the prestigious Paul Root award, ISMS practice-prize award, and the Robert D. Buzzell best paper award. He is a 2015 MSI Young Scholar and recipient of seven teaching excellence awards. In 2018, he was awarded the Varadarajan Award for early career contribution to marketing strategy research.

Director of Social Media Intelligence Lab

Dr. Shah is the Barbara and Elmer Sunday Professor and Associate Professor of Marketing, Founding Director of the Social Media Intelligence Lab, and Director of the Marketing (CMO) RoundTable at Georgia State University.

He has a secondary faculty appointment at the Institute of Insight. His research broadly focuses on customer management strategies, applications of digital and data driven marketing, and how marketing can positively affect societal outcomes. His research has been published in top journals such as the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review, and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing. Dr. Shah’s research has been a finalist or winner of six best paper awards, including the prestigious Paul Root award, ISMS practice-prize award, and the Robert D. Buzzell best paper award. He is a 2015 MSI Young Scholar and recipient of seven teaching excellence awards. In 2018, he was awarded the Varadarajan Award for early career contribution to marketing strategy research.

Professor of Marketing

Dr. Bhattacharya's scholarship is in the field of marketing and international business. He has published in scholarly academic journals like Journal of World Business, Industrial Marketing Management.

Dr. Bhattacharya has also published business case studies with leading case publishing houses like Ivey Publishing and Sage Business Cases. Five of his co-authored cases have received a badge of popularity on Harvard Business Publishing Education's website. Dr. Bhattacharya is the First Prize Winner of the 12th HEC Montreal AEMBA Corporate Social Responsibility Case Writing Competition (2021) and the First Prize winner of the 38th John Molson MBA International Case Writing Competition (2019). Dr. Bhattacharya is also the Second Prize winner of The Case For Women Case Writing Competition (organized by Emerald Publishing, 2020). A business case study co-authored by Dr. Bhattacharya has also received the Award for Best Entrepreneurship Case of 2019 from Sage Business Cases.

Dr. Bhattacharya has taught at both the undergraduate and the postgraduate level a range of modules like Marketing Research, Research Methods for Business and Marketing, Digital Marketing, Retail Management, and International Marketing. He is also the module leader for Marketing Research and Digital Marketing. Dr. Bhattacharya is a Fellow of the Higher Education Academy, UK.

He is at present the Deputy Subject Group Head (MOS).

Bhattacharya has previously worked with IBS Hyderabad, India, as an Assistant Professor (2014-16) and with Axis Bank. He has a Ph.D. in Marketing and a post-graduation in Economics. He also holds an MBA degree.

He is globally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois at Urbana-Champaign, Columbia University, MIT, and Emory University.

Dr. Sheth is a recipient of the 2020 Padma Bhushan Award for literature and education, one of the highest civilian awards given by the Government of India. He is also a Fellow of the Academy of International Business (AIB); Fellow of the Association of Consumer Research (ACR); Fellow of the American Psychological Association (APA); Fellow of the American Marketing Association (AMA); Distinguished Fellow of the Academy of Marketing Science (AMS); and a Distinguished Fellow of International Engineering Consortium. Dr. Sheth is the recipient of an Honorary Doctorate in Science, awarded by the University of Illinois at Urbana-Champaign (2016), and Honorary Doctorate of Philosophy, awarded by Shiv Nadar University (2017). He is the recipient of all four top awards given by the American Marketing Association (AMA).

Dr. Sheth has been on the board of several companies including Norstan, Pacwest-Telecom, Cryocell International, Shasun Drugs and Chemicals, and WIPRO Limited. Over the 50 years, he has been advisor to numerous companies including Whirlpool, Motorola, Texas Instruments, Cox Communications, Rockwell International, AT&T, Bellsouth, WIPRO Consumer Care, Aditya Birla Group, L.M. Mittal (Avanta), E&Y, Square D, Ingram Micro, Hughes Corporation, and others. This has included mergers and acquisitions as well as strategic positioning or repositioning of the company.

His Rule of Three book has been the foundation for investment bankers and policy makers with respect to industry consolidation including horizontal mergers and acquisitions. Professor Sheth has authored or coauthored more than three hundred papers and several books including The Global Rule of Three: Competing with Conscious Strategy (2020), The Howard-Sheth Theory of Buyer Behavior (2020), Genes, Climate and Consumption Culture: Connecting the Dots (2017), Breakout Strategies for Emerging Markets (2016), The Sustainability Edge (2016), The 4 As of Marketing (2012), Chindia Rising (2011), Self-Destructive Habits of Good Companies (2007), Firms of Endearment (2007), Tectonic Shift (2006), The Rule of Three (2002), and Clients for Life (2000). His autobiography, The Accidental Scholar (2014), has inspired others in the areas of education and academic entrepreneurship.

Professor Sheth has been advisor to the Government of Singapore in repositioning the nation for the future. He has also been the policy advisor to the U.S. Government about the future of the telecommunications industry.

Dr. Sheth is the Founder of Center for Telecommunications Management (CTM) at University of Southern California (USC) which has now become an Institute. He is also Founder and Chairman of India, China, and America (ICA) Institute which analyzes the trilateral relationship and its impact on geopolitics, security, trade, and investment. He and his wife, Madhu Sheth, have established the Sheth Family Foundation to support several charities in India and in the United States. They have also established the Madhuri and Jagdish Sheth Foundation to support scholars and scholarship in the field of marketing. The Sheth Foundation supports the AMA-Sheth Foundation Doctoral Consortium, hosted annually by different universities. It also supports research in emerging fields through AMA, ACR, AMS, and AIB. Finally, Professor Sheth is the Founder and Chairman of the Academy of Indian Marketing (AIM) which supports research and scholarship among Indian scholars in marketing and management.

Professor of Marketing

Kelly D. Martin is Professor of Marketing, Dean's Distinguished Research Fellow, and Director of the Center for Marketing and Social Impact at Colorado State University.

Her research studies the marketing ethics-firm strategy interface on topics such as customer data privacy, political marketing strategy, and financial well-being. Her work has appeared in the Journal of Marketing, Journal of Consumer Research, Academy of Management Journal, and Harvard Business Review among other academic journals. Her articles have been recognized for research impact as recipients of the Sheth Foundation/Journal of Marketing Award, the MSI Robert D. Buzzell Best Paper Award, the Thomas C. Kinnear/JPPM Award, the Davidson/Journal of Retailing Award, and the AMA/EBSCO Responsible Research in Business Award. Her book on data privacy in marketing is the 2021 recipient of the AMA Foundation Leonard L. Berry Book Award. She currently serves as joint Editor-in-Chief of the Journal of Public Policy & Marketing.

Professor of Digital Marketing

Yogesh K. Dwivedi is a Professor of Digital Marketing and Innovation and Founding Director of the Emerging Markets Research Centre (EMaRC) at the School of Management, Swansea University, Wales, UK.

In addition, he holds a Distinguished Research Professorship at the Symbiosis Institute of Business Management (SIBM), Pune, India. Professor Dwivedi is also currently leading the International Journal of Information Management as its Editor-in-Chief. His research interests are at the interface of Information Systems (IS) and Marketing, focusing on issues related to consumer adoption and diffusion of emerging digital innovations, digital government, and digital and social media marketing particularly in the context of emerging markets. Professor Dwivedi has published more than 500 articles in a range of leading academic journals and conferences that are widely cited (more than 39 thousand times as per Google Scholar). He has been named on the annual Highly Cited Researchers™ 2020 and 2021 lists from Clarivate Analytics. Professor Dwivedi is an Associate Editor of the Journal of Business Research, European Journal of Marketing, Government Information Quarterly and International Journal of Electronic Government Research, and Senior Editor of the Journal of Electronic Commerce Research. More information about Professor Dwivedi can be found at: http://www.swansea.ac.uk/staff/som/academic-staff/y.k.dwivedi/

Professor of Consumer Behaviour

Prof. Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK); and Associate Editor of Journal of Business Research.

Prof. Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK); and Associate Editor in the Marketing section of Journal of Business Research. His main teaching and research area is (e)retail and consumer behaviour – the vital final link of the Marketing process. Charles qualified as a Chartered Marketer, elected a Fellow of the Chartered Institute of Marketing for helping to modernise the teaching of the discipline. He was awarded the Vice Chancellor’s Award for Teaching Excellence for improving the interactive student learning experience at Brunel University.

He has over 100 publications in refereed journals and books, including British Journal of Management, Journal of International Marketing, Journal of Business Research; Psychology & Marketing; Information Technology & People; International Journal of Electronic Commerce; and European Journal of Marketing. Books include Smart Retailing: Technologies and Strategies, 1st & 2nd editions (joint-authored with Dr Eleonora Pantano); Internet Retailing and Future Perspectives 1st & 2nd editions (joint-authored inter alia with Dr Eleonora Pantano; Marketing the e-Business 1st & 2nd editions (joint-authored with Dr Lisa Harris); and research monograph Objects of Desire: Consumer Behaviour in Shopping Centre Choice (Palgrave). Current research focuses on (e-)consumer behaviour, especially in relation to consumer wellbeing, responses to technological advances and digital exclusion.