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Marketing, Strategy and Policy Research Group (MSP) is a group of leading academics who work with policy makers and support them in the area of marketing, management and strategy. The members of the group are highly acclaimed social scientists who have contributed to field of theory and practice and are known worldwide for their contribution. MSP is an initiative they took to promote the field by supporting the community and nurturing talent.

The 6th annual conference of MSP2022 Conference entitled ‘Adaptive Business Models’ will be hosted by Newcastle University in an online environment from 8th-11th November 2022. Pre-conference activitiess on 8th of November will include workshops of special issues of International Journal of Information Management and Industrial Marketing Management. The doctoral colloquium will be held on 9th of November with interesting keynotes and will end with a speed-dating session. The conference will kick off on 10th of November and will conclude on 11th of November, 2022. Attendees will be able to participate in several scholarly sessions throughout the four days.

Adaptive Business Models

Achieving goals setup as 2030 agenda by United Nations related to global challenges require commercial environments to adopt net zero approach and transform themselves using computational intelligence for strategically implementing restorative business models. While technological advancements can enable the transformation, the negative impact of the adaptation of these transformations on physical and psychological health of humans cannot be ignored. The solutions to such challenges reflect on need for smooth and strategic flow of information between corporations, institutions, markets and policy makers. Conceptually embedded into the role of Innovation, Institutions, Information and Technology. Academics can play an important role in building on the lessons to be learnt from these disruptions from marketing, strategy and policy viewpoint.

The sixth annual conference of Marketing, Strategy and Policy aims to invite research scholars, academics and practitioners from around the world to discuss and debate such transformations and their impacts with or without technological interventions. The objective of this conference is to bring scholarly minds together for exploring the new perspectives that can look into mechanisms which will uplift futuristic approach with an ethical and inclusive lens. In light of these discussions, this conference invites the empirical and conceptual papers that will contribute to the debate and expand knowledge required to deal with these transformations and adaptations. To continue this debate, scholars working in the field of both national and international business functions such as marketing, strategy, management, policy, technology, information sciences, data analytics and modelling etc. are encouraged to submit their conceptual and empirical research papers related to, but not limited to the topics given below:

Track 1: Internal Marketing

Track 2: Responsible Marketing

Track 3: Sustainability and Sustainable Development Goals

Track 4: Innovation, Design, Technology and Ethics

Track 5: Business to Business Marketing

Track 6: Technology and Marketing

Track 7: Social Media Marketing

Track 8: Marketing & Operations

Track 9: Artificial Intelligence, Machine Learning, Modelling Analytics and Robotics

Track 10: Enterprise, Governance and Policy

Track 11: Inclusive Marketing and Consumer Wellbeing

For details about Tracks and Track Chairs, please Click Here

Where

Zoom

When

8th November - 11th November, 2022

Doctoral Colloquium

Third Doctoral Colloquium of MSP2022 invites PhD scholars to present their work to panel of experts that will help them prepare for their defence. Interactions will enable doctoral students to understand how to manoeuvre their career in Higher Education or Industry. Participation will also allow doctoral students to pitch for opportunities of employment with potential future employers. For presenting at doctoral colloquium PhD students should submit an extended abstract of their thesis to the submission link below and choose Doctoral Colloquium from the drop down menu.

Doctoral Colloquium Panel

...

Prof TC Melewar

Professor TC Melewar is a Professor of Marketing and Strategy at Middlesex University Business School,
London, UK.

...

Dr. Denish Shah

Dr Shah is the Barbara and Elmer Sunday Professor and Associate Professor of Marketing, Founding Director of the Social Media Intelligence Lab and Director of the Marketing RoundTable at Georgia State University, USA.

Dr Saurabh Bhattacharya

Dr Saurabh Bhattacharya

Dr. Bhattacharya is a Senior Lecturer of marketing and international business at Newcastle University Business School,
Newcastle, UK.

Conference Keynote Speaker

...

Dr. Jagdish N. Sheth

Charles H. Kellstadt Professor of Marketing

Dr. Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University.

Editorial Speakers

...

Kelley D Martin

Professor of Marketing

Kelly D. Martin is Professor of Marketing, Dean's Distinguished Research Fellow, and Director of the Center for Marketing and Social Impact at Colorado State University, USA.

Kelley D. Martin

Professor of Marketing

Kelly D. Martin is Professor of Marketing, Dean's Distinguished Research Fellow, and Director of the Center for Marketing and Social Impact at Colorado State University.

Her research studies the marketing ethics-firm strategy interface on topics such as customer data privacy, political marketing strategy, and financial well-being. Her work has appeared in the Journal of Marketing, Journal of Consumer Research, Academy of Management Journal, and Harvard Business Review among other academic journals. Her articles have been recognized for research impact as recipients of the Sheth Foundation/Journal of Marketing Award, the MSI Robert D. Buzzell Best Paper Award, the Thomas C. Kinnear/JPPM Award, the Davidson/Journal of Retailing Award, and the AMA/EBSCO Responsible Research in Business Award. Her book on data privacy in marketing is the 2021 recipient of the AMA Foundation Leonard L. Berry Book Award. She currently serves as joint Editor-in-Chief of the Journal of Public Policy & Marketing.

Yogesh K. Dwivedi

Yogesh K. Dwivedi

Professor of Digital Marketing

Yogesh K. Dwivedi is a Professor of Digital Marketing and Innovation and Founding Director of the Emerging Markets Research Centre (EMaRC) at the School of Management, Swansea University, Wales, UK.

Yogesh K. Dwivedi

Professor of Digital Marketing

Yogesh K. Dwivedi is a Professor of Digital Marketing and Innovation and Founding Director of the Emerging Markets Research Centre (EMaRC) at the School of Management, Swansea University, Wales, UK.

In addition, he holds a Distinguished Research Professorship at the Symbiosis Institute of Business Management (SIBM), Pune, India. Professor Dwivedi is also currently leading the International Journal of Information Management as its Editor-in-Chief. His research interests are at the interface of Information Systems (IS) and Marketing, focusing on issues related to consumer adoption and diffusion of emerging digital innovations, digital government, and digital and social media marketing particularly in the context of emerging markets. Professor Dwivedi has published more than 500 articles in a range of leading academic journals and conferences that are widely cited (more than 39 thousand times as per Google Scholar). He has been named on the annual Highly Cited Researchers™ 2020 and 2021 lists from Clarivate Analytics. Professor Dwivedi is an Associate Editor of the Journal of Business Research, European Journal of Marketing, Government Information Quarterly and International Journal of Electronic Government Research, and Senior Editor of the Journal of Electronic Commerce Research. More information about Professor Dwivedi can be found at: http://www.swansea.ac.uk/staff/som/academic-staff/y.k.dwivedi/

...

Prof. Charles Dennis

Professor of Consumer Behaviour

Prof. Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK); and Associate Editor of Journal of Business Research.

Prof. Charles Dennis

Professor of Consumer Behaviour

Prof. Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK); and Associate Editor of Journal of Business Research.

Prof. Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK); and Associate Editor in the Marketing section of Journal of Business Research. His main teaching and research area is (e)retail and consumer behaviour – the vital final link of the Marketing process. Charles qualified as a Chartered Marketer, elected a Fellow of the Chartered Institute of Marketing for helping to modernise the teaching of the discipline. He was awarded the Vice Chancellor’s Award for Teaching Excellence for improving the interactive student learning experience at Brunel University.

He has over 100 publications in refereed journals and books, including British Journal of Management, Journal of International Marketing, Journal of Business Research; Psychology & Marketing; Information Technology & People; International Journal of Electronic Commerce; and European Journal of Marketing. Books include Smart Retailing: Technologies and Strategies, 1st & 2nd editions (joint-authored with Dr Eleonora Pantano); Internet Retailing and Future Perspectives 1st & 2nd editions (joint-authored inter alia with Dr Eleonora Pantano; Marketing the e-Business 1st & 2nd editions (joint-authored with Dr Lisa Harris); and research monograph Objects of Desire: Consumer Behaviour in Shopping Centre Choice (Palgrave). Current research focuses on (e-)consumer behaviour, especially in relation to consumer wellbeing, responses to technological advances and digital exclusion.

Discuss Special Issues with Guest Editors

* Industrial Marketing Management Special Issue Call for Papers

* International Journal of Information Management Special Issue Call for Papers

* Journal of Organizational Change Management Special Issue Call for Papers

Papers considered by the Guest Editors (GEs) potentially suitable for publication in Industrial Marketing Management (IMM), will be invited to attend a Paper Development Workshop (PDW). Plan is to hold this PDW in the United Kingdom. However, GEs are mindful that due to COVID the PDW may need to run in an online mode. The attendance/non-attendance at the PDW will not impact the chances of getting publication in IMM. On the contrary, attending this PDW would provide an opportunity for the authors to receive feedback and improve their manuscripts before submission. An invitation to attend or participate in the PDW would not imply that the papers will be accepted for publication. It is important to note that only high quality submissions will be subjected to IMM’s rigorous double-blind peer-review process.

TARA Scholarships and Awards

* Best PhD Thesis Award

* Best Conceptualization Award

* Best Methodology Award

* Best Impact Award

* Best Paper Award

* Lifetime Contribution Award

Programme

TIME (UK)
(GMT+1)
TITLE
SPEAKER
ZOOM LINK
09:00 - 10:30
Industrial Marketing Management
Prof Suraksha Gupta
Dr Pantea Foroudi
Prof TC Melewar
02:00 - 03:30
Journal of Business Research
Dr Pantea Foroudi
Prof Suraksha Gupta
TIME (UK)
(GMT+1)
TITLE
SPEAKER
ZOOM LINK
9:00 - 9:15
Welcome Note
Dr Pantea Foroudi
9:15 - 10:00
Panel Keynote
Prof TC Melewar
10:00 - 10:45
Panel Keynote
Dr Luxmi Budhwar
10:45 - 11:00
Coffee Break
11:00 - 11:45
Panel Keynote
Dr Saurabh Bhattacharya
11:45 - 12:45
Presentations by Doctoral Students
Distinguished Faculty
Prof Dorothy Yen
Dr Tana Licsandru
12:45 - 01:30
Lunch Break
01:30 - 02:15
Panel Keynote
Prof Denish Shah
02:15 - 03:15
Presentations by Doctoral Students
Distinguished Faculty
Dr Sena Ozdemir
Dr Yousra Asaad
03:15 - 03:30
Coffee Break
03:30 - 04:30
Pre-Conference Paper Development Workshop
International Journal of Information Management
Dr Yichuan Wang
Dr Parth Patel
Prof Suraksha Gupta
4:30 - 5:30
Conference Keynote
Prof Jagdish Sheth
TIME (UK)
(GMT+1)
TITLE
SPEAKER
ZOOM LINK
9:00 - 9:15
Welcome Note
Prof Suraksha Gupta
9:15 - 9:45
Editorial Keynote
Prof Charles Dennis
9:45 - 10:30
Track 1
Internal Marketing
Track Chair: Dr Pantea Foroudi

Track 1: Internal Marketing: This track invites papers that examine new and innovative ways to use a brand's power to maintain relationships with stakeholders in a more interactive, immediate, and creative manner. This track explores the relationships between brands, identities, and stakeholder groups, taking into account the complexity and heterogeneity inherent to the branding discipline. A comprehensive understanding of many aspects is needed to design, build, and maintain a brand, including strategic planning, campaign management, research, measurement, communication among employees, communication during times of change, and crisis management. Researchers are encouraged to submit different methods and approaches applicable to branding and communication research design, including both qualitative and quantitative studies. If you have any questions. Please email the track chair with any questions at p.foroudi@mdx.ac.uk cc to marketingstrategyandpolicy@gmail.com

10:30 - 10:45
Coffee Break
10:45 - 11:30
Track2
Responsible Marketing
Track Chair: Dr Sharifah Alwi

Track 2: Responsible Marketing: This track welcomes the papers focusing on the different types of marketing strategy and positioning at the product, service, or corporate level across different contexts/industries. With the current business phenomena, designing marketing strategy is getting more complex. Addressing point of differentiation or uniqueness is suddenly a no longer an easy and straightforward task (e.g. is not a question of a functional or imagery element). At times, marketer found themselves at the center of political or cultural debate and that they either need to be an activist or taking a political or ethical stance to ensure they address or response to a concerning matter in the most appropriate way or as what is expected of them by the consumers and stakeholders. This sometimes can be risky. Hence, many companies question to what extent they need to adapt to the current business climate while maintaining the basic marketing propositions. Hence, we welcome submissions from scholars and academicians pertaining to work on brand activism, marketing and brand positioning in the current climate, marketing strategy (classic and contemporary approaches) e.g. covering functional, emotional, imagery, to heritage, sustainable and inclusion branding strategy and their impact on behavioural outcomes and marketing performances. Topics could include sustainable, diversity, inclusive marketing strategy in luxury or non-luxury consumption; responsible marketing communication and brand alliance, marketing and corporate communication and marketing performances. Please email the track chair, Dr Sharifah Alwi, with any questions at Sharifah.alwi@brunel.ac.uk cc to marketingstrategyandpolicy@gmail.com

11:30 - 12:15
Track 3
Brands and Branding
Track chair: Dr Kaouther Kooli
12:15 - 12:45
Lunch Break
12:45 - 01:30
Track 4
Sustainability and SDGs
Track Chair: Dr Minhao Zhang

Track 4: Sustainability and SDGs: This track aims to encourage academic discussion on business strategies for improving sustainability policies and performance in organisations. It aims to examine tools, instruments, innovations, and models for organisations to integrate SDGs, circular economy principles, and net-zero policies in business operations. The track will pay particular attention to discussing processes and outcomes of business sustainability strategies, including assessment of sustainability performance and acceptance of business activities by their stakeholders such as a social license. The track welcomes papers that investigate strategies for overcoming internal and external barriers to the implementation of SDGs, circular economy principles, and net-zero policies. We encourage the scholars to submit conceptual and empirical papers with the use of either qualitative or quantitative methodological approaches. The track welcomes work that is built on but is not limited to, institutional theory, stakeholder theory, corporate social responsibility theory, and social capital theory and is relevant to organisation studies, strategy, management, and international business. Please email the track chair, Prof Natalia Yakovleva, with any questions at natalia.yakovleva@kedgebs.com cc to marketingstrategyandpolicy@gmail.com

01:30 - 02:15
Track 5
Innovation, Design, Technology and Ethics
Track Chair: Dr. Arpita Agnihotri

Track 5: Innovation, Design, and Technology: This track invites papers that explore all types of innovation, such as digital or frugal innovation, design thinking, and associated technologies that affect firms' business models and other outcomes. Papers examining exploratory, exploitation, and open innovation, among others, and associated challenges and opportunities for firms and consumers are welcome. The track also welcomes paper that discusses trends, opportunities, and challenges in implementing design thinking-based business models, product development, etc. Please email the track chair, Prof. Arpita Agnihotri, with any questions at axa671@psu.edu cc to marketingstrategyandpolicy@gmail.com

02:15 - 02:30
Coffee Break
02:30 - 03:30
Track 6
Business-to-Business Marketing
Track Chair: Dr Sena Ozdemir

Track 6: Business-to-Business Marketing: This track invites papers focusing on business-to-business (B2B) relationships in a marketing context, which may involve the type of B2B engagements ranging from new product and brand alliances to inter-firm collaborations formed for distribution purposes. Specifically, the papers will be expected to examine B2B relationships using dyadic, network or eco-system perspectives. Further, the papers may focus on coopetition taking place between or among horizontally connected firms and/or collaborations occurring between or among vertically connected firms (or organizations in general) along the value chain. The papers are also welcomed to consider the impact of intra-firm issues such as marketing capabilities of firms as well as external environmental conditions such as environmental disruptions or turbulences on B2B marketing relationships, practices and/or performance. We are particularly interested in papers providing new insights into how digital technologies such as artificial intelligence, big data analytics, additive manufacturing (i.e. 3D printing) technology, internet of things technology and blockchain technology are changing B2B marketing collaborations and practices. In this sense, the papers are also welcomed to consider ethical, social and/or environmental implications of digital technologies on B2B marketing practices. We invite papers using all types of methodological approaches. Finally, this track welcomes both conceptual and empirical (or research) papers. Please email the track chair, Dr Sena Ozdemir, with any questions at s.ozdemir@lancaster.ac.uk cc to marketingstrategyandpolicy@gmail.com

03:30 - 04:15
Track 7
Marketing and Operations
Track Chair: Dr Reza Marvi
04:15 - 05:00
Meet the Editors
Prof. Douglas Cumming
British Journal of Management
TIME (UK)
(GMT+1)
TITLE
SPEAKER
ZOOM LINK
9:00 - 10:00
Track 8
Technology and Marketing
Track Chair: Dr. Parth Patel

Track 8: Technology and Marketingk: This track invites papers that explore and examine how work will be done over the next decade as influenced by technological, generational and social changes in our macro environment. This specifically includes investigating the role of newly emerging and disruptive technologies like artificial intelligence (AI), virtual and augmented reality (AR/VR), the internet of things (IoTs) and their likes which are resulting in increasing automation. And, other socio-economic changes like Covid-19 pandemic that are altering how an organisation manages its full-time, part-time, and casually employed workforce as part of the growing gig economy. What changes could be in store for the workplace, the workforce and the nature of work itself? Articles are invited in both, the traditional and international HRM domain. Please email the track chair with any questions at parth.patel@aib.edu.au cc to marketingstrategyandpolicy@gmail.com

10:00 - 10:45
Track 9
Social Media Marketing
Track Chair: Dr Saurabh Bhattacharya

Track 9: Social Media Marketing: This track welcomes papers from various digital and social media marketing subfields, including best practices and strategies. Papers that discuss big data analytics from social media, content creation, influencer marketing, social media care, social media PR, and lead generation are welcome. The track also welcomes research articles covering both firm and consumer-related aspects. The track will also consider research articles about best practices for consumer social media engagement, product development through social media, and responsible usage of social media. Please email the track chair, Dr. Saurabh Bhattacharya, with any questions at saurabh.bhattacharya@ncl.ac.uk cc to marketingstrategyandpolicy@gmail.com

10:45 - 11:00
Coffee Break
11:00 - 11:45
Keynote Speaker
Prof Yogesh Dwivedi
11:45 - 12:45
Track 10
Artificial Intelligence, Machine Learning, Modelling, Analytics and Robotics:
Track Chair: Dr YiChuan Wang

Track 9: Artificial Intelligence, Machine Learning, Modelling, Analytics and Robotics: This track welcomes any studies that investigate artificial intelligence (AI) from both technical perspectives and social behavioural perspectives and in all formats including empirical studies, design, theory, theoretical framework, case studies, and etc. Rather than simply viewing AI as systems with the goal of replicating and surpassing human intelligence, we encourage the scholars to study AI as a way of enhancing and augmenting human capabilities and explore the dynamic process and actors of AI development in various contexts. Topics could include AI for product innovation, marketing, knowledge creation, and sustainability, social and ethical issues in AI development and implementation, and AI-human hybrids. Please email the track chair, Dr. Yichuan Wang, with any questions at yichuan.wang@sheffield.ac.uk cc to marketingstrategyandpolicy@gmail.com

12:45 - 01:15
Lunch Break
01:15 - 02:00
Track 11
Enterprise, Governance and Policy
Track Chair: Dr Parth Patel

Track 11: Enterprises, Governance and Policy: This track invites papers that shed contemporary insights into how small to medium-sized enterprises (SMEs), large-scale organisations and multinational enterprises function across various economic, social, political, legal, financial and cultural contexts including their internal and external governance, and the role that policy plays in their operations. Additionally, the track also invites papers on issues that deal with corporate goverance and policy for startups. The track invites both, conceptual/theoretical and empirical submissions and would of interest to scholars doing work on organisation studies, corporate governnance and ethics, management science and international business. Please email the track chair with any questions at parth.patel@aib.edu.au cc to marketingstrategyandpolicy@gmail.com.

02:00 - 02:45
Track 12
Inclusive Marketing and Consumer Wellbeing:
Track Chair: Dr Tana Licsandru

Track 12: Inclusive Marketing and Consumer Wellbeing: This track invites papers that explore whether and how marketing actions impact consumers' wellbeing, from a diversity, equity and inclusion (DEI) perspective. We welcome research that explores DEI across any marketing function (strategy, marketing communications, branding, product design, pricing etc.) and seek diverse perspectives on the meaning and practice of inclusive marketing. We also encourage submissions that address issues related to consumer stigma, vulnerability, marginalization and/or exclusion. Conceptual and empirical (any methodological approach) submissions are equally welcome. Please email the track chair with any questions at t.licsandru@qmul.ac.uk cc to marketingstrategyandpolicy@gmail.com

02:45 - 03:00
Coffee Break
03:00 - 03:45
Industry Keynote Speaker
Mr Rajiv Shandilya, Surya Group, UK
03:45 - 04:30
Editorial Keynote
Prof Kelley Martin
04:30 - 05:15
Meet the Editors
Prof. Subodha Kumar
Production and Operations Management

Prof. Fevzi Okumus
International Journal of Contemporary Hospitality Management
05:15 - 05:30
TARA Awards
Vote Of Thanks
Closing Ceremony
Dr Yousra Asaad
Bye for now!

MSP Executive Board

* Dr Pantea Foroudi, Middlesex University, UK

* Dr Arpita Agnihotri, Penn State Harrisburg, USA

* Dr Parth Patel, Australian Institute of Business, Australia

* Dr Rama Kanungo, Newcastle University, UK.

* Prof Danish Shah, Georgia State University, USA.

* Dr Saurabh Bhattacharya, Newcastle University, UK

* Prof Michael Czinkota, Georgetown University US

* Dr Yichuan Wang, Sheffield University, UK

* Dr Minhao Zhang, University of Bristol,UK

* Prof TC Melewar, Middlesex University, London, UK.

* Dr Yousra Asaad, Brunel University, UK

* Dr Sharifah Faridah Alwi, Brunel University, UK

* Dr Sena Ozdemir, Lancaster University, UK

* Prof Suraksha Gupta, Newcastle University, UK

Last date for submission of papers : 5th August, 2022

Conference Registration

Early Bird Registration Ends on 5th of August 2022

Registration Fee is not refundable

Doctoral Colloquium Presenter Registration

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Registration fee GBP50

Doctoral Student Conference Registration

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Registration fee GBP100

Academic Presenter Conference Registration

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Registration fee GBP250

Industry Practitioner Conference Registration

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Registration fee GBP350

For any further queries, please send an email to

marketingstrategyandpolicy@gmail.com