Our Commitment

MSP Research Group is an interdisciplinary team of academic researchers working at University of the Arts, Newcastle University, Lancaster University, Brunel University, Bournemouth University, Sheffield University, ESSCA Business School, Delhi University, Konkuk University and many more. These scholars work with companies and policy makers to help them incorporate social responsibility into their marketing strategies with socially responsible business models that are oriented towards Sustainability and Sustainable Development Goals. Focus of research conducted by members of the Group is committed to

  • Sustainability goals
  • Sustainable Development Goals
  • Responsible Technological Interventions
  • Responsible Innovations
  • Environment, Social and Governance (ESG) Principles

Our Research

Click on the names below to see the research outputs of our team

Our Research Projects

MNEMERGE: A Framework Model on MNE's Impact on Global Development Challenges in Emerging Markets

Inclusive Procurement aka Supplier Diversity: A Systematic Literature Review for Diverse Supply Chains

Healthcare and Disruptive Innovation in Emerging Markets

Management of medical waste in developing countries: A study of Indian hospitals during COVID-19 outbreak

Role of local small entrepreneurial firms in driving marketing innovation for superior performance of international brands at the base of the pyramid