(Hybrid Conference)
05-06 June, 2025
As global industries respond to evolving challenges, the demand for sustainable practices has emerged as a powerful force, shaping the future of sectors like Fashion, Lifestyle, Health, and Automobile on a macro scale. Simultaneously, access to technology has played an important role in expanding the scope for indigeneity and indigenous culture combined with craftsmanship in textiles, fashion design, accessories etc. on a macro level by enabling them to reach out to global audience and create a space for their indigenous creativity through personal expressions without any barriers such as colonial approach or nepotism. These changes have profoundly influenced lives and cultures worldwide, standing at the intersection of innovation, creativity, and economic growth. Their impact comes from the concept of responsibility that fosters positive contributions to address challenges related to economic, social and environmental challenges as sustainability challenges. The economics of business across industries encourages them to the push for fast and accessible products that often lead to unintended social and economic consequences like carbon emission, excessive use of natural resources such as water and violation of human rights. The current situation and dominant practices in the fashion industry call for a collective rethink of how companies can prioritize sustainability. Alongside industries, policy makers have been working to create regulatory framework which push industry towards transparency throughout the product life cycle. Technology has facilitated achievement of sustainability goals by gathering information starting from resourcing of raw materials, impact of production processes on the environment and marketing with sales strategies on social responsibility of companies through upcoming Digital Product Passport as a tracker of sustainable practices by the textile and fashion industry.
This conference is a call to action, inviting academic scholars to engage in redefining the current business models through innovation, technology, business partnerships, and cultural preservation strategies. While existing research has increased our understanding of sustainable practices, critical gaps remain, particularly in global collaboration, technological integration, and cultural preservation. We invite you to debate and explore to address these concerns by sharing insights to drive a more sustainable, responsible future. Scholars are invited to submit their research exploring critical aspects of sustainable fashion to tracks identified below for a scholarly conversation and feedback about their research.
Participants will benefit from insightful feedback with a unique opportunity to engage with experts. Special sessions with journal editors will provide guidance on publication standards, and networking sessions will foster connections with scholars worldwide. Hosted by Kingston University and Center for Sustainable Business Transformations, Bournemouth University, this conference will take place in a Hybrid mode, featuring dynamic discussions among a diverse international audience.
Track A. Sustainable Production, Design and Policies of Fashion products for Climate Emergency
Track Chair, Dr Kaouther Kooli, Bournemouth University, UK
Track B. Sustainable Innovation and Consumption with Slow Fashion for Circularity
Track Chair, Dr Arnab Banerjee, University of the Arts, London, UK
Track C. Sustainable Fashion Branding, Image, Identity and Heritage in digitalised world
Track Chair, Dr Shahpar Abdollahi, University of the Arts, London, UK
Track D. Socially Responsible Fashion for Sustainable Development Goals
Track Chair: Gabriella Daniels, University of the Arts, London, UK
Track E. Digital Fashion, Fashion Technology, Fashion AI, Fashion Metaverse and Creative Computing
Track Chair: Dr Rahul Chawdry, Kingston University, UK
Track F. Global Trade and Local Craftsmen for Value Co-Creation
Track Chair: Dr Sena Ozdemir, Lancaster University, UK
MSP Research invites PhD scholars to present their work at Doctoral Colloquium to a panel of experts in their field. Presentations at the conference will help them prepare for their PhD defence and a career after PhD. Keynotes and interactions with Subject Experts and other Distinguished Faculty invited for the Doctoral Colloquium and the Conference will enable them to understand the requirements of a successful career in Higher Education or Industry. The conference will also provide opportunities of engagement with other academics and people from the industry.
Submit pdf version of your extended abstract of 1000-1500 words in double spacing using Arial Font 11 point with names of author(s) and their affiliation with references using APA referencing style. Please ensure that your submission includes purpose, objectives and novelty of your research with a brief of methodology, contribution and inclusion.
Marketing Strategy and Policy Research is pleased to invite research proposals that discuss Future of Sustainable Fashion under the lens of local, regional or global issues. Those proposals that demonstrate impact building and collaborative research will be considered for funding. Maximum funding available per proposal is £1000. The application process is now open for applications to share their research proposal to be presented for funding. The deadline for applications to be submitted for funding is 4th February 2025.
Book Chapters and Case Studies
Supporting Journal and Special Issues
2022 TARA lifetime achievement award
TC Melewar
Prof of Marketing
Middlesex University
2023 TARA lifetime achievement award
V Kumar
Prof of Marketing
Brock University
2024 TARA lifetime achievement award
Philip Kotler
Prof of Marketing
Northwestern University
2025 TARA lifetime achievement award
Jennifer Aaker
Prof of Marketing
Stanford University
Regina Frei
Professor of Sustainable and Circular Systems
Fashion Technology and Textile Institute
University of the Arts, London
Ross Alexander
Co-CEO
Green Threads
Prof Subodha Kumar
Dy Editor
Production and Operations Management
Prof Jyoti Choudrie
Editor-in-Chief
Information, Technology & People
Prof Fevzi Okumus
Editor-in-Chief
International Journal of Contemporary Hospitality Management
-Chris-Hand.jpg)
Prof (Dr) Chris Hand
Dr Kaouther Kooli
Associate Professor in Marketing
Bournemouth University
Chair SIG Responsible Consumption
Dr Shahpar Abdollahi
Senior lecturer in Marketing
University of the Arts, London
Conference Director
Key Dates:
Abstract submission deadline: April 30, 2025
Research funding proposal submission deadline: April 30, 2025
*Funding proposal submitters are expected to present their work at the conference.
Registration In person at Kingston Business School, Ground Floor Artium
Room: Kingston Business School, 3rd Floor, room BS3033 (main conference room)
Welcome to Kingston University by Prof Sankar Sivarajah, Head of Kingston Business School
Welcome to MSP Research Responsible Consumption SIG Conference 2025 by Dr Kaouther Kooli, Bournemouth University
Research Keynotes: Sustainable Business of Fashion by Prof Suraksha Gupta, University of Arts London
Research Keynotes: Sustainable Fashion by Prof Marcus O’Dair, Kingston University, UK
Industry Keynote Online: Relevance of UK-India Trade Agreement for Fashion Industry by Dr SP Sharma, NEO Economics, India
Policy Keynote: Mina Parmar, Councillor, London Borough of Harrow, Conservative Group, London, UK
Policy Keynote: Rym Knani, First Secretary Textile and Clothing Portfolio, Tunisian Embassy, London, UK
Tea/Coffee Break
Room: BS3035
Research Keynote: Circular Approach for Sustainability in Return of Fashion Products by Prof Regina Frei, University of Arts, London
Editorial Keynote Online: Prof Jyoti Choudrie, Editor-in-Chief, Information, Technology and People
Editorial Keynote: Prof Sandy Black, Editor-in-Chief, Fashion Practice
Lunch Break
Room: BS3035
Track A
Room: BS3033
Track Chair: Dr Kaouther Kooli, Bournemouth University, UK
Presentation-I 1: A Novel Educational Tool to Advance Current Pattern Construction Practices: A Theory-Based Design Process and Learner-Centric Pilot Evaluation
Presenter: Hailah Al Houf, Simeon Gill and Jo Conlon, Manchester University, UK
Presentation-O 2: Cultural and Creative Industries as Catalysts for Social Innovation and Value Co-Creation in Global Contexts
Presenter: Giusy Sica, Universitas Mercatorum, ITALY
Presentation-O 3: Sustainable by Design? Understanding Consumer Expectations for Personalized Fashion
Presenter: Fabio Shimabukuro Sandes, ESDES Business School, UCLy, France
Track B
Room BS3024
Track Chair: Dr Arnab Banerjee, University of the Arts, London, UK
Presentation-I 4: Green Scepticism in the Age of Generative Artificial Intelligence
Presenter: Abhinaya U, Goa Institute of Management, India
Presentation-O 5: W.E.A.V.E: kuWomen’s Empowerment through Apparel Value Extension — A Scalable CSR Model for School Uniform Waste
Presenter: Kundlata Mishra, NIFT, India
Presentation-O 6: Reducing Waste in the Fashion Industry through Generative AI Powered Consumer Behavior Simulation
Presenter: Emily Chen, LSE, UK
Track C
Room BS3022
Track Chair: Dr Shahpar Abdollahi, University of the Arts, London, UK
Presentation-I 7: Cause Related Marketing, Brand Love & Authenticity
Presenter: Ana Ivanova, UAL, UK
Presentation-O 8: Fashioning Responsibility: Empowering Artisans through Skills, Voice, and Equity
Presenter: Kundlata Mishra, NIFT, India
Presentation-O 9: ‘RE-TAKE – A study on the practice of recycling costume in the Indian film and television industry
Presenter: Patricia Sumod, NIFT, India
Editorial Keynote Online: Prof Subodha Kumar, Editor-in-Chief, Production and Operations Management
Room: BS3033
Editorial keynote Online: Prof Fevzi Okumus, Editor-in-Chief, International Journal of Contemporary Hospitality management
Tea/Coffee Break
Room: BS3035
Methodology Workshop: Experimental Research Design with Eye Tracking and Mind Mapping by Dr Zoi Zoupanou, University of Arts, London
Room: BS3033
Networking Dinner (Advance Reservation required)
Track D
Room: BS3033
Track Chair:Gabriella Daniels, University of the Arts, London, UK
Presentation-I 10: Un – Make & Re - Cloth: Critically Making a Modular Pattern Cutting System
Presenter: Heather Martin, Arts University, Plymouth
Presentation-O 11: Traditional Circularity and Second-Hand Fashion: Informing Sustainable Business Models in India
Presenter: Kriti Srivastava, NIFT, India
Presentation-O 12: Redefining waste: Building resilient circular value systems in India’s Textile Sector
Presenter: Mohini Jaywant Kale, Namtech, India
Track E
Room BS3024
Track Chair: Dr Rahul Chawdry, Kingston University, UK
Presentation-I 13: Balancing Act: Navigating Digital Capabilities and Strategic Adaptation in the Fashion Sustainability Innovation Ecosystem.
Presenter: Nana Musa, Sheffield University, UK
Presentation-O 14: Driving Sustainability: AI Adoption Framework for the Fast Fashion Industry
Presenter: Selcen Ozturkcan, Linnaeus University, Sweden
Presentation-O 15: AI-Driven Insights into Sustainability: A Predictive Framework for Consumer Purchasing Behaviour in the Fashion Industry
Presenter: Yue Guan, UAL, UK
Track F
Room BS3036
Track Chair: Dr Sena Ozdemir, Lancaster University, UK
Presentation-I 16: Sustainable Fashion Marketing: How Ad Appeals Influence Brand Attitude
Presenter: Adarsh KV, Goa Institute of Management, India
Presentation-O 17: Slowing Down Fashion: How Webrooming Supports Thoughtful Consumption in the Age of Circularity
Presenter: Sampath Kumar, Univ of Wisconsin, USA
Presentation-O 18: Fashion's Digital Pull: An Analysis of Social Media Influencers' Voices on Over consumption and Sustainable Fashion
Presenter: Kayleigh Walton, Toronto Metropolitan University, Canada
Research Keynote: Psychology of Colour in Fashion, Dr Yousra Asaad, Brunel University
Room: BS3033
Research Keynote: Finding Novelty in Research on Business of Fashion, Dr Sena Ozdemir, Lancaster University
Methodology Keynote: Sustainable Fashion Research for Business and Management Journals, by Dr Pantea Foroudi, Brunel University, UK
Methodology Keynote: Sustainable Fashion Research for Business and Management Journals, by Dr Pantea Foroudi, Brunel University, UK
Tea/Coffee Break
Room: BS3035
Research Keynote: Responsible Cosmetic Science, Gabriella Daniels, University of Arts London
Policy Keynote: Health and Fashion, Dr Kawal Chandok, Medicinal Consultant, NHS
Track G
Room: BS3033
Track Chair: Dr Pantea Foroudi, Brunel University, UK
Presentation-I 19: Circular Business Models and the role of stakeholders in driving Circularity in the fashion industry
Presenter: Abhishek Kumar, UPES, India
Presentation-O 20: A Systematic Literature Review of Parameterization to Establish Its Theoretical and Technical Frameworks in Fashion Pattern Construction
Presenter: Hailah Al Houf, Manchester University, UK
Presentation-O 21: Environmentally Responsible Fashion
Presenter: Zoi Zaopanou, UAL
Track H
Room BS3024
Track Chair: Dr Padmi Nagirikandalagi, Nottingham Trent University, UK
Presentation-I 22: The influence of social media advertising on brand awareness within the cosmetic and fashion industry
Presenter: Taiwo Obadimu, Nottingham Trent University, UK
Presentation-O 23: Investigating personalised algorithm powered pay per click advertising: The case of ASOS
Presenter: Padmi Nagirikandalage, Nottingham Trent University, UK
Presentation-O 24: Sustainable consumption with slow fashion
Presenter: Arnab Banerjee, UAL
Track I
Room BS3036
Track Chair: Dr Zoe Zoupanaou, University of the Arts, UK
Presentation-I 25: : Expectation gaps and their outcomes in B2B relationships within textile industry
Presenter: Sena Ozdemir, Lancaster University, UK
Presentation-O 26: ESG advertising on Corporate Financial Performance: An investigation of International Luxury Fashion Firms
Presenter: Lan Wang, University of the Arts, UK
Presentation-O 27: Can GI match human strategists? Evaluating Generative AI’s role in strategy analysis and recommendation
Presenter: Abhinaya U, GIM, India
Lunch
Room: BS3035
Masterclass: Role of Technology in Transforming Sustainability in the Fashion, Textile and Clothing Industry by Dr Kaouther Kooli, Prof Marcjanna Augustyn, Bournemouth Univ & Mr Ross Alexander, Green Threads
Room: BS3033
Tea/Coffee Break
Room: BS3035
Keynote Online TARA Lifetime Achievement Award by Prof Jennifer Aaker, Stanford University
Awards, by Dr Shapar Abdollahi, University of the Arts London and Vote of Thanks, Prof Chris Hand, Kingston University
(To be confirmed)
