Responsible Transition Conference
Responsible Business Models for A Greener Future
(Hybrid Conference)
6-8 August, 2025
(Hybrid Conference)
6-8 August, 2025
A healthy planet for future generations requires transition that balances economic growth in a protected environment with well-being. Responsible Transition involves a comprehensive long-term transformative process that ensures orientation of strategies, and practices towards sustainable eco- friendly systems and lifestyles. The growing pressure on businesses to adopt eco-friendly practices and promote sustainable lifestyles requires marketing to be used a vital tool for fostering responsibility with commitment to equality and justice for everyone. This conference provides a platform to examine how innovative marketing strategies can facilitate interdisciplinary dialogue on the green future with responsible transition. Focusing on emerging trends, frameworks, and solutions, scholarly discussions at the conference will explore alignment between practices for green initiatives with trust, loyalty, and social value with or without the lens of digital transformation. This international conference invites scholars, practitioners and policymakers to discuss, debate and explore ground realities across following themes for innovative pathways toward a responsible transition. It aims to foster interdisciplinary dialogue, collaboration, and research that examines transformative practices in various sectors while addressing the social, economic, and environmental dimensions of sustainability. Scholars and early career researchers attending the conference will benefit from insightful feedback, and unique opportunity to engage with experts. We invite original research papers with theoretical or empirical foundation that contribute to the advancement of knowledge in this area, offering insights along the themes listed below to explore how businesses can redesign their systems for a greener future offering actionable insights that can bridge the gap between academia and practice.
Track 1. Responsible Production, Consumption, and Recycling
Track Chair: Prof. Etinder Pal Singh, Apeejay School of Management
Track Co-Chair: Dr Vernika Agarwal, Apeejay School of Management
Track Sub-Themes:
1.1: Green Branding and Authenticity
1.2: Circular Economy and Product Life Cycles
1.3: Sustainability Reporting with Eco-Design & Green Industry
1.4: Transformative Business Practices to Support Local Artisans
1.5: Need for Safe, Mindful & Innovative Products and Service
Track 2. Digital Transformation for Smart and Sustainable Cities
Track Chair: Prof. Tejinder Sharma, Kurukshetra University
Track Co-Chair: Dr Mohita Maggon, MDI, Gurgaon.
Track Sub-Themes:
2.1: E-Commerce Marketing & Digital Platforms
2.2: Smart Cities and Digital Marketing
2.3: Marketing Innovations to Achieve Sustainable Development Goals (SDGs)
2.4: AI and IoT for Sustainable Marketing
2.5: Public-Private Marketing Partnerships
Track 3. Sustainable Consumer Behaviour and Market Trends
Track Chair: Prof. Gurjeet Kaur, Jammu University
Track Co-Chair: Dr Sanjeewani Sehgal, Delhi University
Track Sub-Themes:
3.1: Ethical Consumerism
3.2: Green Consumer Engagement
3.3: Sustainable Lifestyles
3.4: Influences of Responsible Consumption & Production
3.5: Consumer Preferences & Sustainable Marketing Practices
Track 4. Future-Focused Brand Strategies and Sustainable Brand Portfolios
Track Chair: Prof. Garima Gupta, FMS, University of Delhi
Track Co-Chair: Dr. Deepa Haldar, IIM Indore
Track Sub-Themes:
4.1: Sustainable Brand Positioning
4.2: Brand Innovation and Equity
4.3: Managing Brand Portfolios
4.4: Greenwashing bluewashing pinkwashing purplewashing
Track 5. Customer-Centric Transformation and Sustained Engagement
Track Chair: Prof. Avinash Kumar, IIM Calcutta
Track Co-Chair: Dr. Jai Kamal, IIM, Jammu
Track Sub-Themes:
5.1: Co-Creation with Consumers
5.2: Customer Loyalty and Behavioural Change
5.3: Building Trust through Marketing
5.4: Misinformation, Disinformation and Fake information
Track 6. Management and Strategic Leadership in the Sustainability Era
Track Chair: Prof. Radha Sharma, NDIM
Track Co-Chair: Dr. Roopa Johri, Delhi University
Track Sub-Themes:
6.1: Role of international collaborations and local governance in advancing sustainable transitions.
6.2: Equity, Diversity & Inclusion: Promoting inclusive practices within organizations for sustainable growth.
6.3: Ensuring equitable and inclusive sustainable transitions for marginalized communities.
6.4: Public-Private Partnerships (PPP) for Sustainability Goals
Track 7. Fast Fashion and Climate Emergency
Track Chair: Prof Satya Bhushan Dash, IIM Lucknow
Track Co-Chair: Dr Suyash Khaneja, World University of Design
Track Sub-Themes:
7.1: Efficient supply chains and climate emergency
7.2: Increased consumption and mismanaged waste
7.3: Technological innovations and artistry
7.4: Rapid designs, cheap labour and future trends
7.5: Cosmetic science and future generations
Track 8. Sustainability in International Business
Track Chair: Dr Ashish Gupta, IIFT
Track Co-Chair:
Track Sub-Themes:
8.1: Global environmental sustainability
8.2: Global social sustainability
8.3: Global economic sustainability
8.4: Global regulatory compliance and standards
8.5: Global innovation for sustainability
Track 9. UK-India Free Trade Agreement
Track Chair: Prof Dr S P Sharma, Chief Economist, PHDCCI
Track Co-Chair: Dr Mansi Vinaik
Track Sub-Themes:
9.1: Bilateral trade and investments
9.2: Digital International Trade
9.3: Rules of Origin
9.4: Carbon Border Tax
9.5: Liberalization of financial services
9.6: Intellectual Property Rights
MSP Research invites PhD scholars to present their work at Doctoral Colloquium to a panel of experts in their field. Presentations at the conference will help them prepare for their PhD defence and a career after PhD. Keynotes and interactions with Subject Experts and other Distinguished Faculty invited for the Doctoral Colloquium and the Conference will enable them to understand the requirements of a successful career in Higher Education or Industry. The conference will also provide opportunities of engagement with other academics and people from the industry.
Submit an abstract of 500 words or an extended abstract of 1000 words using Arial font 12 point. Please ensure that your submission includes purpose, objectives and novelty of your research with a brief of methodology, contribution and inclusion.
Marketing Strategy and Policy Research is pleased to invite research proposals that discuss Responsible Transition. Proposals that demonstrate impact building and collaborative research will be considered for funding. Maximum funding available per proposal is £1000. The application process is now open for applications to share their research proposal to be presented for funding. The deadline for applications to be submitted for funding is 14th February 2025.
Book Chapters and Case Studies
Special Issues
Papers with best fit and quality will be invited to submit to the Journal
Post-conference, mentoring will be available for selected papers to be developed as good quality journal articles.
2022 TARA lifetime achievement award
Prof TC Melewar
Prof of Marketing Middlesex University
2023 TARA lifetime achievement award
Prof V Kumar
Legend in Marketing
Brock University
2024 TARA lifetime achievement award
Prof Philip Kotler
Prof of Marketing at the Northwestern University
Dr. Arvind Gupta
Founder, Digital Foundation, India
Prof Subodha Kumar
Dy Editor
Production and Operations Management
Prof Jyoti Choudrie
Editor-in-Chief
Information, Technology & People
Dr Anuja Mathur
Dr Himanshu Goel
Mr Tushar Marwaha
Dr Shrajal Gupta
Session Chair: Dr Sena Ozdemir
Distinguished Faculty: Prof. Natalia Yannapoulou, Prof Tom Chen, Prof Kavita Sharma
Prof. Natalia Yannapoulou: Building a Research Profile
Speaker(s): Prof. Radha Sharma
Speaker(s): Prof. V. Kumar
Speaker(s): Prof. Shaphali Gupta
Speaker(s): Prof. Subodha Kumar (Production and Operations Management)
Link: Online
Speaker(s): -
Link: -
(To be confirmed)
Join us for the unmatchable experience of creative environment and immerse yourself in Delhi’s irresistible blend of tradition and innovation.
Airports
Indira Gandhi International Airport
Train Station
New Delhi Railway Station
Delhi Cantonment
Delhi Sarai Rohilla
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