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Call for papers

A healthy planet for future generations requires transition that balances economic growth in a protected environment with well-being. Responsible Transition involves a comprehensive long-term transformative process that ensures orientation of strategies, and practices towards sustainable eco- friendly systems and lifestyles. The growing pressure on businesses to adopt eco-friendly practices and promote sustainable lifestyles requires marketing to be used a vital tool for fostering responsibility with commitment to equality and justice for everyone. This conference provides a platform to examine how innovative marketing strategies can facilitate interdisciplinary dialogue on the green future with responsible transition. Focusing on emerging trends, frameworks, and solutions, scholarly discussions at the conference will explore alignment between practices for green initiatives with trust, loyalty, and social value with or without the lens of digital transformation.

This international conference invites scholars, practitioners, policymakers, and industry, experts to discuss, debate and explore ground realities across following themes for innovative pathways toward a responsible transition. It aims to foster interdisciplinary dialogue, collaboration, and research that examines transformative practices in various sectors while addressing the social, economic, and environmental dimensions of sustainability. Scholars and early career researchers attending the conference will benefit from insightful feedback, and unique opportunity to engage with experts. We invite original research papers with theoretical or empirical foundation that contribute to the advancement of knowledge in this area, offering insights along the themes listed below to explore how businesses can redesign their systems for a greener future offering actionable insights that can bridge the gap between academia and practice.

1. Responsible Production, Consumption, and Recycling

1.1: Green Branding and Authenticity

1.2: Circular Economy and Product Life Cycles

1.3: Sustainability Reporting with Eco-Design & Green Industry

1.4: Transformative Business Practices to Support Local Artisans

1.5: Need for Safe, Mindful & Innovative Products and Service

2. Digital Transformation for Smart and Sustainable Cities

2.1: E-Commerce Marketing & Digital Platforms

2.2: Smart Cities and Digital Marketing

2.3: Marketing Innovations to Achieve Sustainable Development Goals (SDGs)

2.4: AI and IoT for Sustainable Marketing

2.5: Public-Private Marketing Partnerships

3. Sustainable Consumer Behaviour and Market Trends

3.1: Ethical Consumerism

3.2: Green Consumer Engagement

3.3: Sustainable Lifestyles

3.4: Influences of Responsible Consumption & Production

3.5: Consumer Preferences & Sustainable Marketing Practices

4. Future-Focused Brand Strategies and Sustainable Brand Portfolios

4.1: Sustainable Brand Positioning

4.2: Brand Innovation and Equity

4.3: Managing Brand Portfolios

5. Customer-Centric Transformation and Sustained Engagement

5.1: Co-Creation with Consumers

5.2: Customer Loyalty and Behavioural Change

5.3: Building Trust through Marketing

6. Management and Strategic Leadership in the Sustainability Era

6.1: Role of international collaborations and local governance in advancing sustainable transitions.

6.2: Equity, Diversity & Inclusion: Promoting inclusive practices within organizations for sustainable growth.

6.3: Ensuring equitable and inclusive sustainable transitions for marginalized communities.

6.4: Public-Private Partnerships (PPP) for Sustainability Goals

Doctoral Colloquium

MSP Research invites PhD scholars to present their work at Doctoral Colloquium to a panel of experts in their field. Presentations at the conference will help them prepare for their PhD defence and a career after PhD. Keynotes and interactions with Subject Experts and other Distinguished Faculty invited for the Doctoral Colloquium and the Conference will enable them to understand the requirements of a successful career in Higher Education or Industry. The conference will also provide opportunities of engagement with other academics and people from the industry.

Abstract Submission

Submit an abstract of 500 words or an extended abstract of 1000 words using Arial font 12 point. Please ensure that your submission includes purpose, objectives and novelty of your research with a brief of methodology, contribution and inclusion.

Submit your abstract here

MSP Research Grant

Marketing Strategy and Policy Research is pleased to invite research proposals that discuss Responsible Transition. Proposals that demonstrate impact building and collaborative research will be considered for funding. Maximum funding available per proposal is £1000. The application process is now open for applications to share their research proposal to be presented for funding. The deadline for applications to be submitted for funding is 14th February 2025.

Submit your proposal to MSP Research Funding Track

Publishing opportunities

Book Chapters

Sustainability, tourism, hospitality and events: Emerging trends and new opportunities, Routledge
Sustainable waste management: Emerging trends and new opportunities, Emerald
Corporate marketing strategy: A contemporary curation of branding, identity, image and reputation studies, Emerald
Consumer Trends in Sustainable Food Innovation, Routledge
Unveiling Consumer Preferences in Novel Food Technologies in Tourism and Hospitality, Routledge
De Gruyter Handbook of Corporate Reputation Management Revitalising the Field for Research and Practice, De Gruyter

Special Issues

International Journal of Advertising: Branding with Purpose: Corporate Reputation, CSR, and Sustainable Development Goals in Advertising
Corporate Reputation Review: Convergence of Digital and Physical Worlds: Corporate Identity in the Age of the Metaverse
International Journal of Consumer Studies

Supporting Journals (Papers with best fit and quality will be invited to submit to the Journal)