Social-Media Marketing for AI Based Attention Economy

Call for Papers

When the world is experiencing geopolitical instability and ecological crisis, interconnected transitions shaped by rapid technological innovation, artificial intelligence and sustainability imperatives are reshaping communication systems, market structures, political discourse, consumer behaviours, governance mechanisms, and cultural identities.

In the contemporary attention economy, visibility, engagement, emotion, and data have become strategic assets. Social media platforms increasingly operate as infrastructures of influence where algorithmic amplification, AI-driven personalization, virality, and digital persuasion shape public opinion, consumer practices, and political realities.

At the same time, societies are confronting escalating challenges related to misinformation and disinformation, conspiracy theories, synthetic media and deepfakes, geopolitical propaganda, digital polarization, platform monopolies, social fragmentation, ecological anxiety, and crises of trust in institutions, science, media, and governance.

As societies undergo simultaneous technological and sustainability transitions, the interplay between artificial intelligence, social media ecosystems, geopolitical uncertainty, and attention economies is reshaping communication, markets, governance, and collective futures.

The rise of generative artificial intelligence and automated communication systems introduces both opportunities and risks across marketing, media, governance, sustainability communication, and democratic participation. Simultaneously, the global transition toward sustainable futures requires new forms of ethical communication, responsible innovation, digital governance, and socially resilient communication ecosystems.

This conference seeks to foster critical interdisciplinary dialogue on how digital technologies, AI systems, and platform cultures influence truth, trust, sustainability, democracy, and social transformation in an increasingly interconnected world.

The conference will critically examine the intersections of social media marketing, artificial intelligence, geopolitical crisis, conspiracy cultures, technological transition, sustainability transition, platform capitalism, attention economies, and the future of communication in digitally mediated societies.

Scholars, researchers, practitioners, policymakers, journalists, technologists, activists, industry professionals, and doctoral researchers are invited to share interdisciplinary work related to AI, social media, attention economies, geopolitical communication, sustainability, governance, and societal transformation.

The Responsible Transition Special Interest Group of MSP Research invites interdisciplinary contributions from scholars, researchers, practitioners, policymakers, journalists, technologists, activists, industry professionals, and doctoral researchers to engage in rigorous dialogue on the following themes, including but not limited to:

• Social Media Marketing and AI-Driven Branding
• Attention Economy and Platform Capitalism
• Artificial Intelligence and Technological Transition
• Geopolitical Crisis and Information Warfare
• Conspiracy Theories and Digital Cultures
• Sustainability Transition and Communication
• Misinformation, Polarisation, and Social Fragmentation
• Ethics, Governance, and Regulation
• Emerging Futures and Societal Transformation

Authors are invited to submit an extended abstract of 1000-1500 words. Submissions should be prepared using the following guidelines:

• Include the title of the research paper.
• Mention the name or names of the author or authors.
• Provide author affiliations and institutional details.
• Include relevant keywords.
• Clearly state the purpose of the study.
• Define the research objectives.
• Highlight the novelty and original contribution.
• Provide a brief description of the research methodology.
• Explain the expected contribution and findings.
• Include a list of references.
• Use APA referencing style.
• Use Arial font, 11-point size.
• Use double line spacing throughout the document.
• Include complete author details and affiliations.
• Include any required declaration or inclusion statement.

For further information and submissions, please contact pbg@mspresearch.com