3rd International Conference of
Marketing, Strategy & Policy
Corporate Brand Management and Sustainable Development Goals
14 and 15 June 2018
14 and 15 June 2018
The societal challenges posed by the 21st century reflect on the need for corporations to harness equality in the ecosystem with their marketing efforts in a way that aims to resolve consumer issues such as wellbeing, happiness, equality and poverty reduction. Achievement of these objectives involves developing an understanding of a community of practice and development of consciousness amongst corporates, which have successfully applied marketing, and management related business theories for achieving their business targets. A set of issues faced by consumers have been identified and set as targets by United Nations as the Sustainable Development Goals (or SDGs) and corporate brands are expected to partner with government and public bodies in efforts to attain them. How can corporate brands improve the impact of such collaborations? How far have we come? What has been the role of corporate brands in achievement of SDGs?
Theoretical gaps reflect on the limited number of studies available that focus either only on the manufacturing based on supplier/ buyer relations or labour economics. Methodological gaps indicate concerns that research has mostly been done based on secondary data and from economic perspective. There are a number of other contextual, theoretical and methodological gaps that will highlight the lack of work on impact of socially responsible initiatives of managers and marketing strategies of corporations on social development.
Keynote speeches by leading international experts from the field of marketing, technology, management and development will be delivered. Stakeholders related to this area of research will come together with an intention to acknowledge recent trends, patterns, business practices and scope for management from the point of view of social inclusion through social development.
Apart from academic scholars and practitioners working on this area in diverse background, we also invite doctoral students to participate and submit abstracts of their related works for presentation at this conference.
An abstract of about 500 words for presentation with a separate cover page providing title, affiliation and contact details of authors should be submitted via one email as word attachments to Abraham Joseph (A.Joseph2@newcastle.ac.uk) and Suraksha Gupta (Suraksha.Gupta@newcastle.ac.uk).
A scientific panel will review and nominate papers for a Best Paper Award. At least one author of accepted abstracts must register to present by April 10, 2018.
For queries, please contact Professor Suraksha Gupta, Newcastle University London on suraksha.gupta@newcastle.ac.uk
Submission of abstracts: 20 January, 2018
Feedback to authors: 28 February, 2018
Registration opens: 1 April, 2018
